Xinaris Home was founded in 1957 and is one of the oldest and most well known Brands in Cyprus selling Furniture and Home Accessories. In 2019 we took the responsibility to bring the Brand into the new age. Following a unique Brand re-engineering process we identified the elements, values, and competences of the firm to create a new logo and train employees to convey the Brand’s new message to their clientele. Along that we created a new marketing plan to identify and help implement actions that would help the Brand expand its sales and identity in the market.